The Agency Uplift Podcast

Ep 27: Scaling Agency Sales With Grit and Strategy: Kristan Servidad of Sales Subs

Episode 27

Key Takeaways:

  • Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.
  • Grit and resourcefulness were the key drivers of his success in startups and sales.
  • Sales Subs helps businesses scale their outbound sales efforts with a subscription-based model.
  • Cold outreach success today hinges on personalization and thoughtful messaging, not automation alone.
  • Building community and networking are critical, even for introverted founders.
  • Effective outreach on LinkedIn includes connecting through mutual connections and starting genuine conversations.
  • Agencies must be flexible and iterate on their Ideal Customer Profile (ICP) as market needs shift.
  • AI and automation tools are useful for structuring sales processes, but strategy and human customization remain essential.
  • Language and directness in outreach dramatically improve engagement rates, with Sales Subs achieving up to 90% open rates in cold emails.

Check out Kristan's agency here:

https://www.salessubs.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

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