The Agency Uplift Podcast

Ep 32: From Fired to Founder: Tyler Lane on Building an Analytics-First Agency

Sean Lang Episode 32

Key Takeaways

  • Strong professional relationships were crucial to Tyler's early success.
  • Session Interactive’s core differentiator is their deep focus on analytics and data integrity.
  • Many agencies underdeliver on analytics, assuming clients or third parties will handle implementation.
  • AI is being used to support and augment internal teams, not replace them.
  • Session has adapted its offerings to include CRO to help clients see faster, clearer results.
  • Employee retention and alignment with personal goals are key priorities for Session.
  • Tyler advocates for open and respectful client and employee offboarding processes.
  • Saying "no" and identifying ideal clients (ICP) early has become a core strategic advantage.

Check out Tyler's agency here:

https://sessioninteractive.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

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