The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 33: Teaching & Talking: How Speaking Engagements Fueled Ollo Metrics’ Agency Growth
Key Takeaways
- Warren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.
- He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by the impact agencies had on brand transformation.
- COVID forced a shift from in-person collaboration to remote support, prompting the development of internal training programs and tools.
- Tools like OfficeVibe were instrumental in improving team morale, stress management, and leadership responsiveness.
- Ollo Metrics acquires new business primarily through speaking engagements, referrals, and workshops.
- The agency runs a partner group called TAP (Trusted Agency Partner) to foster non-transactional referral relationships.
- Their ideal client is a B2C service-based business with a small internal marketing team needing executional support.
- Warren shared a major client win involving advanced Google Ads campaign structuring, resulting in a 163% increase in ROAS.
- He believes in exploring a wide range of client types before refining the agency’s ICP.
Check out Warren's agency here:
https://www.agencyuplift.co/email
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