The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 39: Scaling DTC Brands with CRO: Inside Customers Who Click, with Will Laurenson
Key Takeaways
- Will transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.
- Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimization strategies.
- His early frustrations with lack of execution led him to shift from consulting to full-service delivery.
- “Done-with-you” services often require more effort than “done-for-you,” and he now prices accordingly.
- Will shared the evolution of his pricing strategy and the challenges in creating tiered CRO offers.
- Smaller clients tend to demand more time and attention despite paying less—making tier segmentation crucial.
- His podcast has become a major lead-generation asset by building strong guest relationships.
- He's refining a strategy to convert podcast guests into clients or strong referral sources.
Check out Will's agency here:
https://www.customerswhoclick.com/
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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