The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 40: From Musician to Email Marketing Pro: How Shopé Built His Agency from the DMs Up
Key Takeaways
- Shopé transitioned from being a touring independent musician to running a thriving email marketing agency.
- The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.
- After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.
- Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.
- Shopé emphasizes building real relationships over quick-pitch automation in DMs — and it’s still a core part of his lead gen strategy today.
- He shared a major deliverability win: successfully migrating a 1.4M+ email list from Klaviyo to a lesser-known ESP while improving deliverability and performance.
- Real client results include $500K in attributed email revenue in just 3 months and a $50K monthly lift for an already successful 6-figure brand.
Check out Shopé's agency here:
https://www.buildingblockdigital.com/
Check out Kondo: https://app.trykondo.com/referral/BV3GUQ
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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