The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 41: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova
Key Takeaways
- Evgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.
- Her background includes agency and corporate marketing roles, giving her a strong foundation in structured systems.
- She emphasizes the importance of building internal systems early on, even for solo operators.
- Referrals are powerful but unpredictable; building a repeatable sales process is critical for growth.
- Airtable and Kanban systems are strong alternatives to expensive tools for project and content management.
- Clarity on your Ideal Client Profile (ICP) is a must—trying to serve everyone ultimately serves no one.
- Building relationships—not just pitching—is the most sustainable sales strategy.
- Outreach automation via AI can backfire if it’s done poorly and without personalization.
- One of her proudest wins was building a successful LinkedIn presence for a niche public policy consulting firm—driving engagement from the exact audience they wanted to attract.
Learn more about Evgeniya's agency here:
https://linktr.ee/raincitymarketing
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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