The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 42: What It Really Takes to Sell a Digital Agency (and Why Timing Is Everything), with Gene Sower
🎙️ Key Takeaways
- Gene started in e-commerce in the late '90s before transitioning to digital marketing.
- The book The E-Myth Revisited was a major turning point in shaping how he built his agency.
- Building an agency from scratch was chaotic; it felt real only once clients started relying on him.
- Early struggles included educating clients about why they needed websites and SEO.
- Gene leaned heavily on networking, including BNI and local chambers of commerce, to grow Samson Media.
- Remote teams were central from the beginning, with a preference for U.S.-based freelancers.
- Responsiveness and speed were critical success factors when hiring and managing teams.
- Test projects proved more reliable than interviews when hiring.
- Gene successfully sold Samson Media in 2021 and stayed on as a consultant for two years post-sale.
- A major selling point was recurring SEO revenue, not just one-off web projects.
- He now runs Fleur de Lis Consulting, helping other agency owners prepare their businesses for sale.
Check out Gene's website here:
https://flowerofthelily.com/
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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