The Agency Uplift Podcast

Ep 47: From Fired to $4M Leads: Phil Bacon on Building a Productized Agency

Sean Lang Episode 47

Key Takeaways

  • Fired on a Friday, freelancing by Monday: Phil’s agency journey began after an unexpected dismissal.
  • Early growth came from four key relationships—proof that nurturing a tight referral network can fill an entire pipeline.
  • Retainers + the first official hire were the “this is a real agency now” moment.
  • Standardising services into a product catalogue ended price haggling and let the team quote proposals without Phil’s input.
  • Founder bottlenecks are inevitable; recognising and delegating them is step one in scaling.
  • True “lead problems” often start higher up the funnel—fix awareness and consistency first.
  • Foundations beat gimmicks: streamlined tech stack (Zoho CRM → email, trimmed ad spend, live-chat bot) yielded seven-figure opportunities for a niche B2B client.
  • Niching down to tech & engineering manufacturers keeps positioning razor sharp while still big enough to grow.

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