The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 49: Everyone Is on the Sales Team: Agency Growth Lessons from Cody Wittick
Key Takeaways
- Cody started an agency for autonomy, impact, and leadership after working brand-side.
- Brand experience helps agencies better empathize with clients and avoid "echo chambers."
- Agencies must balance compassion with the courage to push back strategically.
- Everyone in an agency is always part of the sales team—retention starts from day one.
- COVID’s boom and bust taught Kinship about overhiring and managing headwinds.
- Kinship evolved from a niche influencer marketing agency to an e-commerce growth agency.
- Adding mandatory services like paid media and financial forecasting significantly improved retention and results.
- AI will reshape agencies; Kinship hired a Director of Automation to integrate it into operations.
- Major lessons: choose the right clients, say no to bad fits, pivot quickly, and focus on long-term partnerships.
- Strong core values and integrating them into every process is essential for agency growth.
Check out Cody's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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