The Agency Uplift Podcast

Ep 51: Why Client Communication Beats Killer ROAS | with Colby Flood of Brighter Click

Episode 51

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0:00 | 31:53


Takeaways

  • Agencies must evolve beyond platform expertise to messaging and creative.

  • Great client results can’t make up for poor communication.

  • Hiring needs to go deeper than interviews—use trial projects.

  • Avoid client revenue concentration over 20%.

  • DTC is saturated; expanding verticals is now essential.

  • Good ops take time—slow down to build the foundation.

  • Brighter Click now runs without the founder (except for sales).

Check out Colby's agency here:

Brighter Click

Find out exactly where your agency is still dependent on you, and why - no opt-in required.

https://www.agencyuplift.co/founder 

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