The Agency Uplift Podcast

Ep.58: The Power of Saying “No” in Business with Alexis Young and Danielle McNeill of Definitely Real Agency

Episode 58


Summary
In this episode, Sean Lang speaks with Alexis and Danielle, the duo behind Definitely Real. They unpack how their rebrand gave them clarity, the role community plays in their growth, and why knowing when to say “no” has been critical for scaling.


Takeaways

  • Rebrands can be liberating, not just cosmetic.

  • Saying “no” to the wrong clients creates space for the right ones.

  • Community involvement drives unexpected opportunities.

  • The best hires are chosen for taste and alignment, not just skills.

  • Longer sales cycles = stronger client relationships.


Check out Alexis & Danielle's agency here:

Definitely Real Agency

Identify & Fix your critical gap now: www.agencyuplift.co/mini

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

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