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The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
EP 70: Niche, Mentor, Scale: The Building Blocks of Agency Success | With Wes Towers of Uplift360
Summary
Sean Lang interviews Wes Towers, founder of Uplift 360, on his 20-year journey from freelance nights to running a successful agency for trades and construction businesses. Wes shares why niching was the turning point, the hidden costs of agency work, and how embracing both AI and human connection positions agencies for the future.
Takeaways
- Niching accelerates growth by reducing complexity and improving deliverables.
- Mentors can save years of trial-and-error in agency building.
- Larger clients are often easier to win (and more profitable) than small ones.
- AI tools are useful for fulfillment, but agencies must remain “human-first.”
- Business growth requires courage, clarity, and process-driven systems.
Check out Wes's agency here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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