The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
EP 78: Building EverBoost: A Retention Marketing Story | with Tobi Chapman of EverBoost
Summary
In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands.
Takeaways
- Scaling requires patience and realistic expectations
- A bad cultural fit can “rot” a company from the inside
- Direct mail creates physical, memorable brand impressions
- Agencies often misalign with clients by confusing activity with value
- Backend process optimization yields compounding benefits
Check out Tobi's Agency Here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint