The Agency Uplift Podcast

Ep 82: The Systems Behind a Scalable SEO Agency | with Joe Romeo of Aperitif Agency & Rocket Fuel Agency

Summary:

 Host Sean Lang talks with Joe Romeo, founder of Aperitif Agency and co-founder of Rocket Fuel Agency, about his journey from SEO freelancer to running two thriving agencies. Joe shares the key systems, hiring strategies, and AI-powered processes that have helped him build scalable operations and a motivated team while still balancing life as a new father.

Takeaways:

  • Moving from freelancer to agency owner requires process, systems, and delegation.

  • Hire curious, self-driven learners over those with perfect résumés.

  • SOPs and structure are the foundation for scaling sustainably.

  • AI and automation free time for strategy and creativity.

  • Prioritizing family time makes you a more disciplined and focused leader.



Check out Joe's agency here:

Aperitif Agency

Rocket Fuel Agency

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