The Agency Uplift Podcast

Ep 86: How Culture Became Braven Agency’s Competitive Advantage | with Roberto Martinez

Summary:

Roberto Martinez, CEO of Braven Agency, joins Sean Lang to discuss how a mission-first approach and strong team culture helped his agency grow from a small shop into a purpose-driven powerhouse. From navigating tough contracts to embracing AI, Roberto shares what it means to scale an agency that truly serves small businesses and their communities.

Takeaways:

  • Mission clarity drives business growth and better partnerships.

  • Saying “no” to the wrong clients protects your culture and your people.

  • Cash flow and contract management are critical for survival.

  • Culture is an “immune system”  it sustains the agency when leadership can’t oversee every detail.

  • Hiring slowly and intentionally builds long-term momentum.

  • AI and CRM tools can amplify human centered impact when applied thoughtfully.


Check out Roberto's agency here:

Braven Agency

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