The Agency Uplift Podcast

EP 122: Why Most Agencies Fail at Retention (And Keep Bleeding Profit) | with Jordan Narducci of DTCPG

Sean Lang Episode 122

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0:00 | 34:24

Summary:

Most agencies are obsessed with acquisition and it’s quietly killing their margins.

In this episode, I sat down with Jordan Narducci to unpack why retention is the most ignored (and highest ROI) lever in your business and how he turned that insight into a fast growing agency after getting laid off the same week his child was born.


Takeaways:

  • Why retention has nothing to do with email & SMS (and what actually moves LTV)

  • The pricing mistake that cost him multiple high value clients early on

  • How a simple shift to value based retainers unlocked massive growth

  • The hidden reason agencies are so hard to scale and what to do about it

  • The exact partnership strategy driving the majority of his inbound leads

  • Why hiring offshore talent might outperform local hires (at a fraction of the cost)

  • How he’s using AI to eliminate his biggest operational bottleneck


Check out Jordan here at:
DTCPG

Join the free agency uplift community: https://www.agencyuplift.co/group

Get the 5 free custom GPTs that will help you stop being the bottleneck: https://www.agencyuplift.co/blueprint

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