
Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Podcasting since 2025 • 15 episodes
Over The Bull®
Latest Episodes
#15 - Strategy First, Platform Second: Rethink Web Design
Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?
•
Season 1
•
Episode 15
•
1:08:11

#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Goog...
•
Season 1
•
Episode 14
•
41:08

#13 - You're Paying Your Vendors to Waste Your Time
Ever feel like you’re doing your vendor’s job for them — and still footing the bill? In this episode, we pull back the curtain on the hidden costs of poor vendor relationships. From endless back-and-forth emails to fixable mistakes, to the time...
•
Season 1
•
Episode 13
•
40:09

#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules
In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to domin...
•
Season 1
•
Episode 12
•
25:37

#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns
What if the biggest threats to your marketing success aren’t your competitors — but your own habits?In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsessio...
•
Season 1
•
Episode 11
•
37:19
