
Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Podcasting since 2025 • 23 episodes
Over The Bull®
Latest Episodes
#23 - Patience Is the Advantage: AI May Set the Floor, But You Still Build the Ceiling
In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matu...
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Season 1
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Episode 23
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29:39

#22 - The Myth of the All-Knowing Machine
In this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand every...
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Season 1
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Episode 22
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42:16

#21 - 3.1 Billion Visits to ChatGPT: Why Bots Win and Businesses Stall
IMPORTANT UPDATE: We discovered that an incorrect audio file was uploaded for this episode. The file has now been replaced with the correct recording. We appreciate your understanding and thank you for listening to Over the Bull.&nbs...
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Season 1
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Episode 21
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42:22

#20 - Overlooked and Outranked: The GMB Mistakes That Kill Visibility
Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI ...
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Season 1
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Episode 20
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37:24

#19 - Are You Marketing for Today…or Tomorrow?
In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:1. Landing Page PitfallsAre you driving ad traffic to low-quality pages? Optimized ...
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Season 1
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Episode 19
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48:17
