Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Episodes
15 episodes
#15 - Strategy First, Platform Second: Rethink Web Design
Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?
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Season 1
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Episode 15
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1:08:11
#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Goog...
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Season 1
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Episode 14
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41:08
#13 - You're Paying Your Vendors to Waste Your Time
Ever feel like you’re doing your vendor’s job for them — and still footing the bill? In this episode, we pull back the curtain on the hidden costs of poor vendor relationships. From endless back-and-forth emails to fixable mistakes, to the time...
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Season 1
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Episode 13
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40:09
#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules
In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to domin...
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Season 1
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Episode 12
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25:37
#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns
What if the biggest threats to your marketing success aren’t your competitors — but your own habits?In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsessio...
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Season 1
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Episode 11
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37:19
#10 - Market Share Is War: KPI's Are Your Ammunition
In this high-impact episode of Over The Bull, Ken breaks down how top-performing businesses use KPIs not just to measure progress—but to win territory. Inspired by a New York-based private equity group acquiring multiple companies, we explore h...
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Season 1
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Episode 10
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36:19
#9 - The Wild Wild West of Branding (Micro-Podcast)
In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get ...
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Season 1
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Episode 9
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6:48
#8 - Paying a Premium for an Illusion (Micro-Podcast)
Paying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups...
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Season 1
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Episode 8
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9:11
#7 - The AI Content Cancer That's Killing Your Business
In this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with...
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Season 1
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Episode 7
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43:53
#6 - Tough Talk: Drop the 20% That's Draining You
Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costin...
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Season 1
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Episode 6
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44:10
#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)
In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.This ...
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Season 1
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Episode 5
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50:31
#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)
Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?In this episode o...
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Season 1
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Episode 4
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45:41
#3 - How to Spot Real Design Talent (And Avoid Template Traps) - feat. Brendan Furnish
In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what ...
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Season 1
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Episode 3
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56:59
#2 - The Biggest Marketing Misconceptions
Think you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing.In this epi...
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Season 1
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Episode 2
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46:29
#1 - The Client We Had To Fire
Sometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To lea...
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Season 1
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Episode 1
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43:52
