Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull®
#23 - Patience Is the Advantage: AI May Set the Floor, But You Still Build the Ceiling
In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matured into a win, alongside cautionary tales of clients who either scatter their efforts or apply half-baked strategies with confidence.
We also explore how AI tools like Meta’s upcoming ad automation may raise the baseline for everyone—but remind listeners that success still belongs to those willing to go further. Drawing parallels to UBI and automation, Ken challenges the idea that “done for you” is the end goal—and explains why patience, clarity, and consistency remain irreplaceable.
Plus: this week’s small business marketing news, including viral AI-generated ads, confidence data from AI adoption studies, and what it all means for your brand.
RESOURCES:
https://www.businessinsider.com/the-original-tamale-company-los-angeles-viral-ai-video-2025-8
https://www.theguardian.com/technology/2025/jun/02/facebook-instagram-meta-ai-ad-media-advertising
https://www.lifewire.com/verizon-small-business-tech-report-11739509
https://nypost.com/2025/07/15/tech/most-believe-ai-helps-small-businesses-compete-with-larger-firms/
https://seafoammedia.com/august-2025-marketing-news/
https://strategicmarketingtribe.com/marketing-news/b/small-business-marketing-priorities-2025
https://zenchange.com/marketing-trends-2025
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