Ecommerce Podcast w/ Will de Bruin
Welcome to the Ecommerce Podcast!
The majority of you who have stumbled across this podcast probably view finding and reaching the right people that will buy from you as a major bottleneck.
It's safe to say that after scaling multiple businesses to 6 & 7 figures, reach, traffic, business, mindset, customer delivery, etc. is something that hasn't been a problem for me for a very long time.
This podcast is all about how to eliminate finding and reaching the right people as a bottleneck, make more sales, make more money & have a ton of fun doing so.
In the past 2 years, I've helped over 200+ Ecommerce brand founders reach record revenue months, & in this podcast, I am going to teach you how I did it & how you can do the exact same.
Enjoy!
To Your Success,
Will de Bruin
P.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@willdebruinofficial
Ecommerce Podcast w/ Will de Bruin
79. These 2 Numbers Will Scale Your Ecommerce Brand To 7-Figures
These 2 Numbers Will Scale Your Ecommerce Brand To 7-Figures
Want to know the difference between brands stuck at $10K/month… and those scaling to 7-figures?
It comes down to two numbers you must know inside out:
👉 ROAS (Return on Ad Spend)
👉 CPA (Cost Per Acquisition)
In this podcast, I show you how tracking these metrics across Shopify, Meta, and Google will give you the clarity and control to scale confidently — without gambling on ads.
You’ll learn:
✅ Why ROAS and CPA are the most important metrics in your business
✅ How to calculate them properly (most brands get this wrong)
✅ How to use these numbers to make smart decisions, cut waste, and reinvest into growth
If you don’t know these numbers, you’re guessing. And guessing is expensive.
🎥 Listen now and discover how mastering just two metrics can take your brand all the way to 7-figures.