The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Podcasting since 2025 • 34 episodes
The Handcrafted Podcast: The Business of making things
Latest Episodes
Why My Maker Business Doesn’t Have an Online Store
Join the NetworkIn this episode, Paul breaks down why Philadelphia Table Company—and most custom woodworking businesses—should not operate like an e-commerce brand. After years ...
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9:27
Stop Hiring the Wrong People: How to Build a Shop Team That Actually Works
Join the NetworkSummary:In this episode, Paul pulls back the curtain on how he actually hires at Philadelphia Table Company—what’s worked, what’s burned him, and how he’s refi...
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27:59
Eight Free Ways to Get Customers When Your Phone Isn’t Ringing
Join The Network!In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Ha...
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18:25