The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Podcasting since 2025 • 17 episodes
The Handcrafted Podcast: The Business of making things
Latest Episodes
How I Actually Use AI in My Handmade Business (And What I Avoid)
In this episode, Paul dives into the real-world ways he's using AI—specifically ChatGPT—to streamline and grow his handcrafted furniture business. He shares how AI serves as a behind-the-scenes business partner, helping with everything from ad ...
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25:30
Craft at Every Touchpoint: Building a Luxury Experience from Quote to Delivery
In this episode of The Handcrafted Podcast, Paul breaks down what it truly means to deliver craft beyond just the final product. Using real examples from Philadelphia Table Company, he walks through their entire client experie...
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21:53
Office Hours: Burnout, Pricing, Sales, and Quality Control
In this “office hours”–style episode, Paul answers listener questions about the real challenges of running a small woodworking or maker business.He starts with a short pitch for the Handcrafted Network, explaining the difference b...
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16:40
From Side Hustle to 7 Figures: The Philadelphia Table Company Origin Story
In this episode, Paul shares the unfiltered origin story of Philadelphia Table Company—from building a first table for his apartment to running a nearly $2 million custom furniture business with a team of 10.He details the real timeline:...
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34:37
From Cash Chaos to Profit Clarity: My Shop’s Cash Flow Turnaround
In this episode of The Handcrafted Podcast, Paul opens up about a real, unfiltered look at the cash flow challenges his custom furniture shop faced—and the major shift that helped turn things around. He talks about the classic trap of ...
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13:47