The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Episodes
8 episodes
Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing
Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, ho...
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12:58
From Chaos to Clarity: Structuring Your Day as a Maker-Founder
Most makers are stuck in reactive mode—answering emails, rushing to meet deadlines, and putting out fires. But if you never create space for future-focused work like marketing, pricing, and growth, your business stays stuck. In this episode, I’...
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Episode 6
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21:49
Who’s It For? How to Find (and Talk to) Your Ideal Client
In this episode of The Hand Crafted Podcast, Paul breaks down how to identify your ideal client—or "avatar"—so you can stop guessing and start connecting. He walks you through a simple, no-fluff process to define who you really want to...
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12:32
The Flywheel Effect: Why Consistency Builds Greatness
In this episode of The Handcrafted Podcast, Paul dives into Jim Collins’ powerful Flywheel Effect from the book Good to Great—a concept that explains how sustained, consistent effort over time creates unstoppable mome...
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Episode 5
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15:51
Stop Staring at the Scoreboard: How to Play a Better Game in Business
In this episode of The Handcrafted Podcast: The Business of Making Things, Paul breaks down the true meaning of strategy for makers and business owners. Using a sports analogy, he explains why obsessing over the "scoreboard" — like sal...
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Episode 4
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13:31
Sales First: How I Broke the $1M Barrier Without Ads
In this episode of The Handcrafted Podcast, Paul dives into one of the most overlooked yet essential parts of running a successful maker business: sales. He uses the metaphor of a train needing a push to leave the station—no mat...
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Episode 2
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13:28
“Why Ads Won’t Save Your Business”
In this episode of The Handcrafted Podcast: The Business of Making Things, Paul dives deep into one of the hottest topics in the maker business world: advertising. If you’ve ever wondered whether it’s time to start running ads—or if ad...
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Episode 3
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15:54
"Crafting Luxury: Why Raising Your Prices Attracts Better Clients"
"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategi...
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Episode 1
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15:09