The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Episodes
58 episodes
Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business
Year of growth course. Summary:In this episode, Paul dives into a powerful mindset shift that came from intentionally slowing down and creating space to think. While ...
AI for Makers: The Right Tool for the Right Job
Join the CommunitySummary:Paul breaks down how he’s actually using AI tools inside his business—not hypothetically, but in real, practical ways that save time, improve com...
Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop
Join the NetworkSummary:In this Office Hours episode, Paul answers real questions from listeners navigating the transition from maker to business owner. The ...
Pricing Is a Story: Why Value Beats Cost Every Time
Join the CommunitySeth's Blog on Pricing.Summary:In this episode, Paul reflects on a p...
The Pricing Blind Spot: Reading the Client’s Hand
Join the CommunitySummary:Paul reflects on a missed opportunity that reshaped how he thinks about pricing, client perception, and value in the custom furniture world. Afte...
5 Moves That Actually Move the Needle This Week
Join the NetworkSummary:In this episode, Paul shifts away from theory and focuses on immediate, practical actions makers can take to generate momentum in their business...
Why Struggle Is the Shortcut to Success
Become a Member!Summary:In this episode, Paul reflects on a key insight from Adam Grant’s book Hidden Potential: real learning doesn’t come from comfort—it com...
Luxury Strategy for Makers: Charge More, Sell Less, Build a Brand People Want
Join the CommunitySummary:In this episode, Paul reflects on a family trip that did not go as planned, using it as a reminder to keep things real rather than pol...
Why Taking a Break Makes You Better at Business
Join the CommunitySummary:In this short, journal-style episode, Paul reflects on something many makers and business owners struggle with: giving themselves permission to s...
Office Hours: Instagram Strategy, Portfolio Projects, Hiring Makers, and Shop Efficiency
JOIN THE COMMUNITYSummary:In this Office Hours episode of The Handcrafted Podcast, Paul answers four listener questions from makers navigating the realities of ru...
Why I’m Still Doing This: The Real Upside of Being a Small Business Owner
Join the network. Summary:In this reflective, journal-style episode, Paul opens up about a tough February—slow deals, internal challenges, and the emotional weight th...
The Mental Shift That Unlocks Growth
Join the NetworkIn this episode, Paul challenges makers who feel stuck at $100K–$150K in revenue to confront the real barrier to growth: identity. Most craftsmen start their business...
Business Is a Game of Whac-A-Mole
Join the Network! Summary:In this episode, Paul pulls back the curtain on why he created the Handcrafted Network and the Handcrafted Podcast in the first place. While...
Don’t Be Seen as a Commodity: you don’t win by being cheaper
Invest in your growth! SummaryIn this episode, Paul shares a candid story from a recent mentor meeting that reframed how he thinks about clients, pricing, and posi...
Four Costly Mistakes That Hold Maker Businesses Back
We Want You In the Community! Summary:As February kicks off, Paul reflects on balancing life as a new dad and a business owner before diving into four of the most com...
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Become a member! Summary:In this Office Hours episode, Paul answers a wide range of listener questions pulled directly from the Handcrafted Network communi...
Why Your Sales Process Isn’t Working (And How to Fix It)
Join the CommunitySummary:In this episode, Paul breaks down why so many makers struggle to close deals—not because of their craftsmanship, but because of a weak or nonexis...
The 8 Website Essentials Every Maker Needs to Generate Better Leads
Join the Community Summary:In this episode, Paul breaks down the most common mistakes he sees makers make with their websites—and shares eight practical elements ever...
Goals, Not Resolutions: How to Reverse-Engineer Your Revenue in 2026
Join the Network! Summary:In this New Year episode, Paul kicks off 2026 by challenging the “new year, new me” mindset and reframing how makers should think about grow...
Consistency, Commitment, and Showing Up (Even When It’s Hard)
Make 2026 your year!!! : Join the Community Summary:In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consi...
Reflect Before You Reset: A Better Way to Think About Goals
Summary:In this end-of-year episode, Paul reflects on the past year—both personally and professionally—as he heads into the holidays and a new chapter of life. Rather than pushing traditional New Year’s goal-setting, he shares a more...
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Join the Community Summary:In this Office Hours episode, Paul answers real questions from listeners inside the Handcrafted Network community. He covers fou...
The Five Game-Changers That Took My Business to the Next Level
Join the NetworkSummary:In this episode, Paul reflects on the five foundational decisions that fundamentally changed the trajectory of Philadelphia Table C...