The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Episodes
51 episodes
Luxury Strategy for Makers: Charge More, Sell Less, Build a Brand People Want
Join the CommunitySummary:In this episode, Paul reflects on a family trip that did not go as planned, using it as a reminder to keep things real rather than pol...
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28:30
Why Taking a Break Makes You Better at Business
Join the CommunitySummary:In this short, journal-style episode, Paul reflects on something many makers and business owners struggle with: giving themselves permission to s...
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7:49
Office Hours: Instagram Strategy, Portfolio Projects, Hiring Makers, and Shop Efficiency
JOIN THE COMMUNITYSummary:In this Office Hours episode of The Handcrafted Podcast, Paul answers four listener questions from makers navigating the realities of ru...
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19:25
Why I’m Still Doing This: The Real Upside of Being a Small Business Owner
Join the network. Summary:In this reflective, journal-style episode, Paul opens up about a tough February—slow deals, internal challenges, and the emotional weight th...
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16:53
The Mental Shift That Unlocks Growth
Join the NetworkIn this episode, Paul challenges makers who feel stuck at $100K–$150K in revenue to confront the real barrier to growth: identity. Most craftsmen start their business...
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15:57
Business Is a Game of Whac-A-Mole
Join the Network! Summary:In this episode, Paul pulls back the curtain on why he created the Handcrafted Network and the Handcrafted Podcast in the first place. While...
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13:03
Don’t Be Seen as a Commodity: you don’t win by being cheaper
Invest in your growth! SummaryIn this episode, Paul shares a candid story from a recent mentor meeting that reframed how he thinks about clients, pricing, and posi...
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17:30
Four Costly Mistakes That Hold Maker Businesses Back
We Want You In the Community! Summary:As February kicks off, Paul reflects on balancing life as a new dad and a business owner before diving into four of the most com...
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16:32
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Become a member! Summary:In this Office Hours episode, Paul answers a wide range of listener questions pulled directly from the Handcrafted Network communi...
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25:08
Why Your Sales Process Isn’t Working (And How to Fix It)
Join the CommunitySummary:In this episode, Paul breaks down why so many makers struggle to close deals—not because of their craftsmanship, but because of a weak or nonexis...
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16:40
The 8 Website Essentials Every Maker Needs to Generate Better Leads
Join the Community Summary:In this episode, Paul breaks down the most common mistakes he sees makers make with their websites—and shares eight practical elements ever...
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19:23
Goals, Not Resolutions: How to Reverse-Engineer Your Revenue in 2026
Join the Network! Summary:In this New Year episode, Paul kicks off 2026 by challenging the “new year, new me” mindset and reframing how makers should think about grow...
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17:58
Consistency, Commitment, and Showing Up (Even When It’s Hard)
Make 2026 your year!!! : Join the Community Summary:In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consi...
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7:54
Reflect Before You Reset: A Better Way to Think About Goals
Summary:In this end-of-year episode, Paul reflects on the past year—both personally and professionally—as he heads into the holidays and a new chapter of life. Rather than pushing traditional New Year’s goal-setting, he shares a more...
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15:09
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Join the Community Summary:In this Office Hours episode, Paul answers real questions from listeners inside the Handcrafted Network community. He covers fou...
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15:27
The Five Game-Changers That Took My Business to the Next Level
Join the NetworkSummary:In this episode, Paul reflects on the five foundational decisions that fundamentally changed the trajectory of Philadelphia Table C...
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23:13
Should You Open a Showroom? Why It Might Be the Best Move You Ever Make
Join the NetworkSummary:In this Black Friday episode, Paul shares reflections from Thanksgiving and uses a recent Handcrafted Network discussion to tackle tw...
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24:19
Why My Maker Business Doesn’t Have an Online Store
Join the NetworkIn this episode, Paul breaks down why Philadelphia Table Company—and most custom woodworking businesses—should not operate like an e-commerce brand. After years ...
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9:27
Stop Hiring the Wrong People: How to Build a Shop Team That Actually Works
Join the NetworkSummary:In this episode, Paul pulls back the curtain on how he actually hires at Philadelphia Table Company—what’s worked, what’s burned him, and how he’s refi...
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27:59
Eight Free Ways to Get Customers When Your Phone Isn’t Ringing
Join The Network!In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Ha...
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18:25
Office Hours: When to Build Systems, Run Ads, and Close More Sales
Join the Network. Summary:In this Office Hours episode, Paul tackles three key questions makers often face as they grow their businesses. He breaks down when ...
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15:25
Don’t Niche Too Soon (or Too Late): Let the Market Guide You
The Handcrafted NetworkSummary:In this episode, Paul dives into one of the most debated topics in the maker business world: finding your niche. Whether you're just...
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12:58
Going Beyond Expectations: The Power of Unreasonable Hospitality
Join The Network.In this episode, Paul explores how makers and creative business owners can transform their client experience by going above and beyond what’s expected — a concept in...
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19:25