The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Episodes
78 episodes
4 Hills I’ll Die On as a Maker & Business Owner
SummaryIn this episode of The Handcrafted Podcast, Paul shares four business beliefs that recently sparked conversation on social media—and explains why he stands behind each one. He also opens with a personal reflection on gett...
RERUN: Going Beyond Expectations: The Power of Unreasonable Hospitality
Unfortunately, one of my dogs was hit and killed by a car unexpectedly. As you can imagine it's hard to muster the strength and poise needed to record a new podcast episode. Here is one of my favs that seems to have been overlooked.
Who Are You Really Doing It For?
Join the network. Summary:As makers, we often assume customers value the same things we do. But the details we obsess over—perfect grain matching, a single...
The Difference Between Craftsmanship and Perfectionism
The Handcrafted NetworkSummary:Perfectionism can feel like craftsmanship, but often it’s just procrastination in disguise. In this episode, Paul talks about finding the li...
B2B vs. D2C: The Two Ways to Grow Your Business
Join the networkMost makers think about selling directly to customers, but there’s another powerful path: selling to other businesses. In this episode, Paul breaks down th...
Are You Solving the Right Problem?
Explore the Network.SummaryBusiness owners often jump straight into fixing whatever problem seems most obvious—but that may not be the problem actually holding the business b...
Office Hours: The Problems That Show Up When Your Business Starts Growing
Join the NetworkSummary:In this Office Hours episode, Paul answers five real-world questions about the growing pains makers face as their businesses expand. He covers why being busy...
5 Ways to Get Better at Sales
Learn about the NetworkPaul shares five practical sales habits that help makers turn more inquiries into paying clients—without relying on pushy scripts or gimmicky closing techniqu...
How to Be Better Than Everyone Else
Learn about the Network (Free Trial)This episode challenges the assumption that the way to beat your competition is simply by making a better product. While great craftsma...
Craft Every Step of the Way
Join the Network.Summary:Your craftsmanship shouldn’t start and end with the product. Every touchpoint—from your website and social media to sales conversations, design pr...
Talk Story: Why Storytelling Makes Your Business More Valuable
Free Trial Summary:Storytelling is one of the most powerful tools you can use in business. Whether you're selling a product, explaining a design decision, marketing your w...
The Invisible Ceiling: Pricing, Systems, Creativity & Knowing What to Say No To
Free TrialIn this Office Hours episode, Paul answers four listener questions about pricing, hiring, social media, and taking on projects outside your niche. He explains wh...
Don't Niche Too Soon: Let Your Customers Build Your Business
Free TrialIn this episode, Paul challenges one of the most common pieces of business advice: "Find your niche." While niching down is important eventually, he argues that ma...
Own Your Audience: Why Makers Need an Email List
Summer Special ! Start your free trial. Summary:This episode argues that makers should stop relying only on social media or handing out business cards, and instead st...
The $500 Decision That Changes Everything
Start your free trial!In this episode, Paul shares a recent change to Philadelphia Table Company's sales process that has dramatically improved closing rates: replacing an immediate ...
The Sales Muscle: How to Generate Revenue When Cash Flow Gets Tight
Start your Free Trial. Summary:Paul shares a candid update on Philadelphia Table Company's recent cash flow challenges and the practical steps he took to s...
The Cash Flow Crunch: Navigating Growth, Uncertainty, and Survival Mode
Join the NetworkSummaryIn this candid episode, Paul pulls back the curtain on a real-time cash flow crisis at Philadelphia Table Company. Rather than presenting a p...
The 5 Traits of a Great Business (And How Makers Can Apply Them)
Alex Hormozi Podcast.Join The Network. <...
Your Style Is the Moat: How Makers Build Work That Can’t Be Compared
Join UsSummary:In this episode, Paul reflects on attending the ICFF design show in New York and uses the experience as a jumping-off point to explore one of the hardest qu...
What Interior Designers Actually Value: Survey Insights That Could Change Your Marketing Strategy
Join the Network: Article Here: Paul breaks down findings from an interior d...
Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business
Year of growth course. Summary:In this episode, Paul dives into a powerful mindset shift that came from intentionally slowing down and creating space to think. While ...
AI for Makers: The Right Tool for the Right Job
Join the CommunitySummary:Paul breaks down how he’s actually using AI tools inside his business—not hypothetically, but in real, practical ways that save time, improve com...
Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop
Join the NetworkSummary:In this Office Hours episode, Paul answers real questions from listeners navigating the transition from maker to business owner. The ...