The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing
Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build trust and recognition, and simple ways to show up consistently—even if you hate marketing.