The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Eight Free Ways to Get Customers When Your Phone Isn’t Ringing
In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding out a mature sales pipeline.
He breaks down each method with practical examples, emphasizing community engagement, personal networks, and consistent outreach. The episode reinforces a simple but powerful truth: makers who stay visible, connected, and proactive create steady opportunities even when the market slows.
Key Takeaways:
- Facebook Marketplace still works. It’s one of the highest-traffic sections on Facebook. Posting finished pieces (even at placeholder prices) can create leads—including large commercial opportunities.
- Your personal social media is a sales engine. A simple post on your own page—“I’m taking on custom projects”—often generates immediate inquiries.
- Relationships drive service businesses. Leverage gyms, churches, kids’ sports, and local groups. People hire people they know.
- Past inquiries = easy wins. Re-engage leads from months ago with simple follow-ups. Many prospects still need the work—they just got distracted.
- Facebook community groups amplify visibility. Town groups, moms’ groups, and “Working Wednesday” posts often produce warm, hyper-local leads.
- Cold outreach is underrated. Contact new businesses, tenants, cafés, designers, and architects. Even small projects can lead to multi-location work.
- Consignment spaces build awareness. Local gift shops, galleries, and boutiques often welcome small furniture and handmade goods—great for sales and brand exposure.
- Online marketplaces can still help. Etsy and similar platforms remain viable for discovery, especially for smaller or seasonal items.
If you have questions or want Paul to go deeper on any of these methods, reach out at paul@thehandcraftednetwork.com
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