The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Summary:
In this Office Hours episode, Paul answers real questions from listeners inside the Handcrafted Network community. He covers four of the most common challenges makers face: when to raise your prices, how to build your first real system, what to do when leads slow down, and how to confidently hire your first employee. Paul breaks each question down with practical, real-world advice drawn from growing Philadelphia Table Company from a one-person shop to a 7-figure manufacturing company.
The episode also features a fun moment where Paul shares the story behind his podcast intro song—Lemon Pie by his former band, Bel Heir. He closes by inviting makers into the Handcrafted Network as the community prepares for the new year with programs, calls, and resources designed to create clarity, momentum, and real business growth.
Episode Highlights:
- When to Raise Prices:
If you're booked two months out or getting “yes” too easily, it’s time to increase your prices. Paul explains how to raise them incrementally, how to hit a healthy 30–40% close rate, and why margins matter more as you grow. - The First System Every Maker Should Build:
Before overhauling your business, start with a simple project management system—Trello, Monday, Microsoft To Do, or even organized clipboards. Paul explains how mapping the customer journey and blocking time will create immediate breathing room. - How to Stay Visible and Get More Leads:
Posting “when you remember” isn’t a strategy. Paul shares simple actions you can take this week—consistent social posting, cold outreach, personal network engagement, and staying patient as the momentum builds. - Hiring Your First Employee (Without Stress):
Stop trying to hire a clone of yourself. Look for someone handy, reliable, and willing to learn. Start with part-time or 1099 help, allow them to make mistakes, and avoid micromanaging so they can grow into the role. - The Story Behind the Theme Song:
The intro music comes from Lemon Pie by Paul’s former band Bel Heir, a nod to his past life touring and recording with RCA Records.
If you’d like your question featured on a future Office Hours episode, email paul@thehandcraftednetwork.com
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