The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Reflect Before You Reset: A Better Way to Think About Goals
Summary:
In this end-of-year episode, Paul reflects on the past year—both personally and professionally—as he heads into the holidays and a new chapter of life. Rather than pushing traditional New Year’s goal-setting, he shares a more grounded, sustainable approach built on reflection, honesty, and problem-solving.
Drawing from real examples inside Philadelphia Table Company, Paul explains how looking back at what worked, what didn’t, and where friction still exists creates clearer momentum than chasing arbitrary targets. The episode is a reminder that growth doesn’t come from pressure or “shoulds,” but from understanding your current chapter and solving the right problems next.
Key Takeaways:
- Start by looking backward. Write down what truly worked this year before deciding what to change.
- Double down on wins. Operational efficiency, hiring great people, raising prices, and refining brand focus created leverage.
- Identify friction honestly. Delivery logistics, product mix, and bottlenecks (like sales capacity) reveal where growth is blocked.
- Think in problems, not goals. Revenue targets matter, but solving constraints is what actually unlocks them.
- Break big numbers into real actions. Weekly sales targets and product mix clarity make growth achievable.
- Give yourself grace seasonally. Winter isn’t always about pushing harder—it’s often about reflection and alignment.
- Makers solve problems by nature. Apply the same mindset you use in the shop to your business and life.
If you have questions or want a future topic covered, reach out at paul@handcraftednetwork.com
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