The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Why Struggle Is the Shortcut to Success
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Summary:
In this episode, Paul reflects on a key insight from Adam Grant’s book Hidden Potential: real learning doesn’t come from comfort—it comes from struggle. He connects this idea directly to building a business, emphasizing that failure, discomfort, and setbacks aren’t signs you’re doing something wrong—they’re the exact process required for growth.
Drawing from personal experiences, conversations with his dad, and lessons inside his own company, Paul reframes failure as a necessary investment. Whether it’s losing money on a project, pushing a team beyond their comfort zone, or navigating uncertainty, each challenge becomes a stepping stone toward long-term success. The episode is ultimately a call to lean into difficulty, trust the process, and recognize that success is built through persistence, not perfection.
Key Takeaways:
- Learning happens through struggle, not comfort
The idea of “learning styles” is less important than pushing through difficulty—growth comes from challenge. - Failure is not the opposite of success—it’s part of it
Every mistake, whether small or costly, provides data and direction for future decisions. - Fail fast and fail hard
Quick, painful lessons (even expensive ones) are often more valuable than slow, repeated mistakes. - Discomfort is a signal of growth
If you and your team feel stretched, it likely means you’re expanding your capabilities. - Success stories are built on unseen failures
Many high-level wins are the result of years of sacrifice, risk, and persistence behind the scenes. - Entrepreneurship is choosing your “hard”
Every path has challenges—building a business simply gives you control over which challenges you take on. - Stop beating yourself up
Mistakes are not setbacks—they are steps forward if you choose to learn from them. - There is no linear path to success
Progress is messy, unpredictable, and often nonlinear—but it compounds over time.