The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
The Invisible Ceiling: Pricing, Systems, Creativity & Knowing What to Say No To
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In this Office Hours episode, Paul answers four listener questions about pricing, hiring, social media, and taking on projects outside your niche. He explains why raising prices never feels comfortable, how to know when you've built a real business instead of just another job, why you shouldn't create for Instagram instead of yourself, and how to decide when an opportunity is worth pursuing. The episode is a reminder that growth often comes from embracing discomfort and making intentional long-term decisions.
Key Takeaways
- Raise your prices if you're consistently booked out—discomfort is normal.
- A real business can operate without you being involved in every decision.
- Hire to replace your weaknesses, not necessarily your craft.
- Create work you love instead of chasing social media trends.
- Evaluate projects outside your niche based on long-term potential, not just immediate revenue.