The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
Craft Every Step of the Way
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Summary:
Your craftsmanship shouldn’t start and end with the product. Every touchpoint—from your website and social media to sales conversations, design presentations, samples, communication, and delivery—should reflect the same level of care as the thing you’re making.
If you want to charge a premium for a 10/10 product, the entire experience needs to feel 10/10. Customers judge your quality long before they ever see the finished piece, and that perceived quality builds the trust that ultimately wins the job.
Key Takeaways
- Your website and social media are part of your craft.
- Every customer touchpoint should match the quality of your finished product.
- Premium pricing requires a premium experience.
- Audit your business: Where does the craft fall through?
- Your current customers can become your best salespeople when the entire experience is worth talking about.