The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
The Handcrafted Podcast: The Business of making things
5 Ways to Get Better at Sales
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Paul shares five practical sales habits that help makers turn more inquiries into paying clients—without relying on pushy scripts or gimmicky closing techniques.
- Reply quickly, even if it is only to acknowledge the inquiry and set expectations.
- Track every lead and record project details, timing, preferences, and past conversations.
- Tell the story behind the product instead of responding with only a price.
- Treat sales like improvisation by adapting to how each customer prefers to communicate.
- Follow up consistently, using personal details and relevant questions instead of generic “just checking in” messages.
The biggest takeaway: there is no universal closing formula. Great sales come from being responsive, organized, curious, and willing to stay engaged. Paul estimates that 50–60% of his sales come from follow-up rather than the initial conversation.