The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Latest Episodes
Your Gift Buyer Isn't Always Your Usual Customer
If you sell giftable products, have you ever thought about the difference between your usual customer and your gift buyer?The person who normally buys your product for themselves may be very different from the person who could buy...
Why Books Make Great Gifts with Author Zozo Thomas
Books make wonderful gifts, but how do you choose the right book for someone? And how can authors and book businesses make the most of the gifting opportunities their products already offer?In this episode of The Greener Gifting Gang po...
What If Your Next Sales Opportunity Is Hiding in Your Existing Products?
What if you could find more sales opportunities without creating a new product, finding a whole new audience or running another promotion?In this episode of The Greener Gifting Gang, Eve from Giftwrapped by Eve explores how lookin...
Why Astrology Birth Charts Make Such Meaningful Gifts with Aimee Heaton
What makes a gift feel truly personal?In this episode of The Greener Gifting Gang, Eve chats to Aimee Heaton from From Past To Purpose about why an astrology birth chart can make such a unique and meaningful personal...
A Simpler September Reset for Your Small Business: Stop, Start & Continue
September can feel like the perfect time for a fresh start in your small business. But with all the talk of September resets, getting organised and preparing for Christmas, it’s easy to create a huge list of things you should be doing ...