The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
Episodes
58 episodes
Your Gift Buyer Isn't Always Your Usual Customer
If you sell giftable products, have you ever thought about the difference between your usual customer and your gift buyer?The person who normally buys your product for themselves may be very different from the person who could buy...
Why Books Make Great Gifts with Author Zozo Thomas
Books make wonderful gifts, but how do you choose the right book for someone? And how can authors and book businesses make the most of the gifting opportunities their products already offer?In this episode of The Greener Gifting Gang po...
What If Your Next Sales Opportunity Is Hiding in Your Existing Products?
What if you could find more sales opportunities without creating a new product, finding a whole new audience or running another promotion?In this episode of The Greener Gifting Gang, Eve from Giftwrapped by Eve explores how lookin...
Why Astrology Birth Charts Make Such Meaningful Gifts with Aimee Heaton
What makes a gift feel truly personal?In this episode of The Greener Gifting Gang, Eve chats to Aimee Heaton from From Past To Purpose about why an astrology birth chart can make such a unique and meaningful personal...
A Simpler September Reset for Your Small Business: Stop, Start & Continue
September can feel like the perfect time for a fresh start in your small business. But with all the talk of September resets, getting organised and preparing for Christmas, it’s easy to create a huge list of things you should be doing ...
Finding the Gift in What You Already Create with Sarah Haugh Designs
What if your next best-selling gift is already hiding within the products you create?In this episode of The Greener Gifting Gang Podcast, Eve chats to Sarah Haugh of Sarah Haugh Designs, an upcycler and furniture designer b...
The Personal Touch in Business Gifting with Emma Robson, Stort Valley Gifting
What makes a business gift memorable? For Emma Robson of Stort Valley Gifting, it’s the personal touch.In this episode of the Greener Gifting Gang podcast, Emma and Eve talk about how businesses can use corporate gifts to strengthen rel...
How to Create Memorable Customer Experiences with Izzy Weatherall, Support Small UK
How do you make customers remember your small business long after they've opened their order?In this episode of the Greener Gifting Podcast, Eve is joined by Izzy Weatherall, founder of Support Small UK, a community dedicated to champio...
Mindful Gifting That Doesn't Cost the Earth with Sarah Lou Crafts
In this episode I'm joined by Sarah Lou Crafts to explore how thoughtful gifting and sustainability can go hand in hand.Sarah Lou uses sustainable yarns, cork fabric, and a healthy dose of imagination to create beautiful, handm...
The Calm Creative: Zentangle and Gifting with Sheila Murray
In this joyful episode, Eve chats with Sheila Murray, a Zentangle expert with a love for creating and gifting her own unique artwork. In this episode you'll hear- What Zentangle is and why it's such a calming, accessible art form
Ditching Gift-Giving Guilt with Gill Sealey
In this episode, I chat with Gill Sealey, founder of The Neurospicy Hub, to unpack something most of us never question: why gift-giving so often feels like an obligation instead of a joy. Gill shares her perspective on why the guilt, pr...
Going Plastic-Free in Your Product Business: 3 Lessons from The Plastic Free Gathering
In this solo episode Eve shares what she learned at The Plastic Free Gathering and how it applies directly to product-based businesses aiming to reduce plastic. Rather than coming awa...
Kids Party Pact: One Year On - with Charlotte Mason-Curl
Charlotte Mason-Curl is officially the first returning guest of the Greener Gifting Gang Podcast!Catch up on Charlotte's first episode (Ep 4):
Making Group Gifting Simple with Claire Thompson from GiftRound
In this episode of the Greener Gifting Gang podcast, Eve is joined by Claire Thompson, COO of GiftRound, to explore how technology is making group gifting easier yet still thoughtful.GiftRound was created to take the hassle out of collec...
Happy Birthday Podcast! A Year of Gifts, Growth and Green Ideas
In this special anniversary episode, I'm having a quick look back on the first year of the Greener Gifting Gang podcast.Over the past 12 months, I've had the privilege of speaking with inspiring business owners, gift experts and sustaina...
Rethinking Gifts in a World Full of Stuff - with Lajina Leal from Lajina Masala
In this episode of the Greener Gifting Gang Podcast, I'm joined by Lajina Leal from Lajina Masala to chat about gifting, food, and the traditions that shape how we give presents.We discuss how Lajina's curry club subscription and spice b...
Creativity, Tech & Personalised Gifting with Nicola Walsh, This Mum Loves Tech
What happens when creativity meets technology?In this episode of the Greener Gifting Gang podcast, I’m joined by Nicola Walsh from This Mum Loves Tech for a conversation about business, tech and creativity!In our c...
“I See You, I Gift You” with Sandrine Cowling from A Twig's Tale
“I See You, I Gift You” with Sandrine Cowling from A Twig's TaleIn this episode of the Greener Gifting Gang podcast, I’m joined by Sandrine Cowling from A Twig's Tale, creator of beautiful handmade and personalised clay gifts and ...
Creating Customer Joy Through Gifting with Mel’s Little Luxuries
In this episode of I’m joined by Melanie Brown from Mel’s Little Luxuries, a skincare business owner who I’ve had the pleasure of supporting both through 1-1 mentoring and inside my membership.We chat about the changes Mel has made in he...
The Gift That Started a Business with Naila Ahmad
The Gift That Started a Business with Naila AhmadIn this episode of the Greener Gifting Gang podcast, I’m chatting with Naila Ahmad, founder of Naila Ahmad London, about the story behind her beautiful gifting business and the powe...
Gifting Without Occasion or Perfection with Amy Hudson
In this episode Eve is joined by Amy Hudson – Scentsy consultant and busy mum – for a relaxed and honest chat about gifting in real life.Amy shares why she loves giving gifts “just because”, even if her wrapping isn’t always picture-perf...
Christmas Trends & Gifting Insights with Hannah Bartlett, The Christmas Insider
In this episode, I’m joined by Hannah Bartlett, founder of The Christmas Insider and Jolly Festive.Hannah brings a really unique perspective, combinin...
Make Your Products an Easy “Yes” for Gifting (Season 4 Trailer)
Season 4 of Greener Gifting Gang is coming soon… and it’s all about helping you see your products in a whole new way.What if your products weren’t just bought, but chosen as the perfect gift?This season, Eve Cale (founder...
What's your next gift opportunity? Season 3 Round Up
In this final episode of Season 3, we’re taking a moment to reflect and more importantly, look ahead to after Easter.Eve recaps some of the key themes from this season, explores a few gift occasions to inspire you, and helps you start th...
From Greeting Card to Keepsake – with Ceri Seal of Bare Cards
In this episode of the Greener Gifting Gang podcast, I’m joined by Ceri Seal, founder of Bare Cards, who is bringing fresh thinking to the traditional greetings card industry.Bare Cards feature a unique patented design that...