Why Plastic-Free Packaging Is Good for Business (Not Just the Planet) Artwork

The Greener Gifting Gang Podcast

Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.

Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.

If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.

You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.

Each episode is packed with practical ideas and inspiring conversations, including:

Gift marketing strategies to help you sell more throughout the year
Ways to encourage repeat orders through thoughtful gifting experiences
Eco-friendly packaging and sustainable gift wrapping tips
Customer experience ideas that make your business memorable
Interviews with makers, creative entrepreneurs and product business owners
Behind-the-scenes stories from successful small businesses
Seasonal gifting ideas you can use in your own business
Honest conversations about sustainability, creativity and running a product-based business

Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.

About the host: Eve Cale, founder of Giftwrapped by Eve.

"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.

With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.

Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."

Fancy being a guest?

Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.

Email: eve@giftwrappedbyeve.com

All Episodes

The Greener Gifting Gang Podcast

Why Plastic-Free Packaging Is Good for Business (Not Just the Planet)

July 22, 2025 • Eve Cale • Season 1 • Episode 9

0:00 | 12:02

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This episode is all about why plastic-free packaging isn't just a "nice-to-have"—it's a way to attract customers that align with your eco-conscious values.

Inspired by Plastic Free July, Eve breaks down five powerful reasons why switching to more eco-friendly packaging can help product-based businesses build trust, stand out from the crowd, and attract loyal, values-aligned customers.

She also shares practical reassurance: you don’t have to overhaul everything at once.

If you're a handmade maker, crafter, or network marketer who sells giftable products—and you want your parcels to feel just as thoughtful as what’s inside—this episode is a must-listen.

What You’ll Learn:

Why eco-conscious customers are actively looking for plastic-free brands
How sustainable packaging builds trust and boosts your brand image
Easy swaps that can improve the unboxing experience
Why going plastic-free makes your parcels more shareable (and why that matters)
How starting small helps future-proof your business