The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Using Calligraphy to Elevate Your Gifts with Natalie Winder
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In this episode of the Greener Gifting Gang, I’m joined by the wonderfully talented Natalie Winder, founder of Metallic Sunflower. Natalie is a calligrapher and who uses the art of beautiful lettering to add that extra layer of meaning to gifts, events, and special moments.
We talk about why Natalie loves calligraphy and the magic of turning words into art. She shares how her work (and teaching the art too) helps people make their gifts and celebrations more personal and memorable.
We also talk about Natalie's own love of choosing gifts, her love-hate relationship with wrapping them and whether there is an etiquette around doing Secret Santa gifting!
Whether you’re a crafter, a small business owner, or simply someone who loves thoughtful details, you’ll take away inspiration for making your own gifting more intentional and unique.
📌 Links & Resources Mentioned:
- Join us in an online introduction to faux calligraphy masterclass with Natalie and Eve on Monday 6th October - book through the Giftwrapped by Eve website.
- Connect with Natalie on Instagram: @metallic.sunflower or Facebook Metallic Sunflower.
- Explore her work and download a free guide Begin with a Brush: 10 Top Tips for Beautiful Brush Pen Calligraphy.
- Metallic Sunflower Calligraphy
🎁 If you enjoyed this episode…
Be sure to follow the show so you never miss a conversation about greener gifting, wrapping, and celebrating.
Follow Eve on Instagram @giftwrappedbyeve or Facebook Giftwrapped by Eve
Download free resources at giftwrappedbyeve.com/freebies
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business