The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Celebrating Without the Waste: Lorraine Allman from Party Without Plastic
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In this episode of the Greener Gifting Gang podcast, I’m joined by the brilliant Lorraine Allman, founder of Party Without Plastic a business on a mission to help families and communities celebrate joyfully without mountains of single-use waste.
Lorraine’s journey began with something wonderfully close to home: her young son’s concern for protecting the biodiversity of hedgehogs. That spark of care made Lorraine look more closely at the impact of our celebrations and how small, thoughtful changes can protect the planet without sacrificing any of the fun.
We chat about how reducing single-use plastic at parties and gatherings can make a surprisingly big difference, and we tackle one of the biggest misconceptions head-on: the idea that eco-friendly parties are somehow dull or restrictive.
Lorraine also shares a treasured gift memory that beautifully captures the emotional side of celebrating sustainably.
And if you’re a small business owner listening in, you’ll definitely want to hear about the amazing eco marketplace Lorraine has built. It brings together planet-friendly party products, décor, and supplies. Your own products might be the perfect fit for her community too!
Whether you’re planning birthday parties, school events, wedding celebrations or family get-togethers, this conversation is full of ideas for celebrating with less waste and more intention.
📌 Links & Resources:
- Explore Party Without Plastic
- Follow Lorraine on Instagram: [@plasticfreeparty]
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business