The Greener Gifting Gang Podcast
The Greener Gifting Gang Podcast
Hosted by Eve Cale of Giftwrapped by Eve
Welcome to Greener Gifting Gang – the podcast that explores the joy of giving while treading lighter on the planet. I’m Eve Cale, eco-giftwrapping expert and founder of Giftwrapped by Eve, and I’m here to help you gift more thoughtfully, beautifully and sustainably.
In each episode, I’ll share tips, stories and inspiration to help you choose, wrap and share gifts in ways that feel meaningful and mindful – whether you're wrapping for loved ones or packaging products for your small business. I’ll also be joined by guests who bring fresh ideas for greener gifting, conscious creativity and low-waste celebrations.
Tune in to discover how small changes can make your gifting kinder to the earth – and even more joyful.
Check out free wrapping tutorials and resources at www.giftwrappedbyeve.com/freebies
The Greener Gifting Gang Podcast
A 5-Minute Exercise to Plan Your Gifting Marketing for the Year Ahead
In this solo episode, Eve shares a simple five-minute exercise to help you start the year feeling clearer and more confident about marketing your giftable products.
We look back at when customers bought your products as gifts — not just at Christmas, but for birthdays, thank yous, celebrations, and “just because” moments — and why those buying reasons are so valuable when planning ahead.
Rather than trying to plan the whole year, this episode encourages you to choose just one early-year gifting occasion to focus on first, helping your marketing feel more intentional and far less overwhelming.
You’ll hear about:
- Why reviewing past gifting purchases matters
- How to spot your strongest gifting opportunities
- Early-year occasions you can start planning for now
- A simple way to ease into your marketing for the year ahead
Mentioned in this episode:
- Free download: 50 occasions & ideas for using gifts & wrapping in your business
- Unwrap the Potential free challenge – week commencing 19th January
A short, practical episode designed to help product-based businesses use gifting and gift wrapping more strategically — starting with just one small step.
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com
- Follow Giftwrapped by Eve on Instagram
- Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business