The Greener Gifting Gang Podcast
The Greener Gifting Gang Podcast
Hosted by Eve Cale of Giftwrapped by Eve
Welcome to Greener Gifting Gang – the podcast that explores the joy of giving while treading lighter on the planet. I’m Eve Cale, eco-giftwrapping expert and founder of Giftwrapped by Eve, and I’m here to help you gift more thoughtfully, beautifully and sustainably.
In each episode, I’ll share tips, stories and inspiration to help you choose, wrap and share gifts in ways that feel meaningful and mindful – whether you're wrapping for loved ones or packaging products for your small business. I’ll also be joined by guests who bring fresh ideas for greener gifting, conscious creativity and low-waste celebrations.
Tune in to discover how small changes can make your gifting kinder to the earth – and even more joyful.
Check out free wrapping tutorials and resources at www.giftwrappedbyeve.com/freebies
The Greener Gifting Gang Podcast
Is Valentine’s Day a Good Fit for Your Product (and Audience)?
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Is Valentine’s Day a Good Fit for Your Product (and Audience)?
February is labelled as the Valentine’s Day marketing month… but is it actually the right occasion for your product and your customers?
In this episode, I’m sharing into how to think more strategically about February in the gift-giving calendar especially if you don’t want to force yourself into an occasion that doesn’t quite fit.
In this episode, I cover:
- The key gifting occasions that show up in February
- Why the occasions you immediately think of might not be the best match for your product
- How to decide whether Valentine’s Day genuinely aligns with your audience or if it’s one to skip
- Other ways you can position and promote your products in February without relying on romance
I also share details about my Galentine’s Day event — a pop-up shop and pamper experience designed around friendship and feel-good gifting.
If you’ve ever felt stuck wondering “Should I be doing something for Valentine’s Day?” or worried you’re missing an opportunity, this episode will help you look at February with fresh eyes and make choices that actually make sense for your business.
Links & mentions:
Free download: 50 Ideas & Occasions for Using Giftwrapping in Your Business
Extra support to know where to start using gift occasions: Gift Opportunity Audit
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business