The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
5 Simple Ways to Keep Your Product Business Moving During The School Holidays
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School holidays can throw your usual routine out of the window, especially when you’re balancing children at home alongside running your business. In this episode, I’m sharing five quick, practical actions you can take in 10 minutes or less to keep your product business visible and moving forward, without adding pressure to an already full week.
These are small, realistic steps that help you stay consistent, nurture your audience and think ahead, even when time feels tight.
In this episode, I cover:
- Easy ways to stay visible on social media
- Simple engagement ideas that don’t require lots of prep
- Why now is a great time to seed what’s coming next
- How to use 10 minutes for meaningful connection
- Planning ahead for your next key gift occasion
If you’re juggling business and family over the summer holidays or half term, this episode will help you focus on small actions that keep momentum going.
I’d love to hear how things are going, drop me a message at eve@giftwrappedbyeve.com
In this episode I mention my free download: 50 Occasion Ideas for Using Gifts & Wrapping in Your Business.
Read the blog post about half terms tips too.
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business