The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Are You Having Enough Conversations in Your Business?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Enjoyed this episode or want to ask a question? Send us a message
Are you having enough conversations in your business?
It’s often said that if you have a great product, it will sell itself. But in reality, is that really the case?
In this episode, I’m talking about why conversations matter so much for product-based businesses and how they can help you build visibility, relationships and trust with your audience.
I also share some simple ways you can start having more conversations, whether that’s on social media, in your DMs, or through networking with other small business owners.
If you sometimes feel like you’re posting online but not really connecting with people, this episode will give you a few ideas to help change that.
In this episode we cover:
- Why great products don’t always “sell themselves”
- The role conversations play in building your business
- Simple ways to start more conversations online
- How networking can help you connect with the right people
Mentioned in this episode:
The Gift Connection – a relaxed online networking session for product-based businesses.
🗓 Friday 24th April
⏰ 11am–12pm
A friendly space to meet other product business owners, have conversations, and make new connections.
Register here: The Gift Connection - online networking | Giftwrapped By Eve
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business