The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
From Greeting Card to Keepsake – with Ceri Seal of Bare Cards
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In this episode of the Greener Gifting Gang podcast, I’m joined by Ceri Seal, founder of Bare Cards, who is bringing fresh thinking to the traditional greetings card industry.
Bare Cards feature a unique patented design that folds and seals itself, meaning no envelope is required. It’s a clever innovation that reduces waste while keeping the joy of sending and receiving a card.
We also explore the idea of reusing and repurposing, which sits at the heart of the Bare Cards concept. Thanks to their thoughtful design, the cards can be displayed and even framed as artwork, giving them a life long after the message has been read.
In our conversation we talk about:
- The story behind Bare Cards and the innovation of their envelope-free design
- Reusing and repurposing – from framing cards as artwork to giving materials a second life
- Ceri’s own gift-giving traditions and why she especially loves Christmas
- How becoming a small business owner has changed the way she shops for gifts and supports other small businesses
It’s a warm and thoughtful conversation about creativity, traditions, and the small changes that can make gifting a little kinder to the planet.
Also mentioned in this episode:
- Episode 29 What I Learned from Winning Small Business Sunday
- Episode 22 How to Wrap Without Hurting Your Back with Ruth Matthews
Connect with Ceri
Website: bare-cards.co.uk
Instagram: @bare_cards
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business