The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Christmas Trends & Gifting Insights with Hannah Bartlett, The Christmas Insider
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In this episode, I’m joined by Hannah Bartlett, founder of The Christmas Insider and Jolly Festive.
Hannah brings a really unique perspective, combining her analytical background with a love of festive traditions to explore how and why trends emerge and what they actually mean for small businesses.
We chat about how Christmas acts as a reflection of how people are feeling more broadly, why storytelling and emotion are at the heart of great gifting, and how you can use trends with confidence (without feeling like you have to reinvent everything every year).
If you’ve ever wondered how to stand out during the busiest season, plan ahead without overwhelm, or create gifts and experiences that truly resonate with your customers, this episode is full of insight and ideas to get you thinking.
In this episode, we cover:
- How Hannah got into Christmas trend research and why she’s so passionate about it
- What Christmas trends really are (and why they’re about more than just aesthetics)
- Why emotions and storytelling are key to creating products that truly connect
- How small businesses can use trends without feeling pressured to constantly create something new
- The importance of your “hero products” and building around what already works
- Hannah’s “3 Ps of gifting”: purpose, provenance, and personalisation
- How customer behaviour is shifting when it comes to gifting and consumption
- Why experiential and meaningful gifts are becoming more popular
- Practical ways to start planning for Christmas earlier (without overwhelm)
- How to use storytelling, imagery, and seasonal context to market your products more effectively
Connect with Hannah
You can find Hannah over on Instagram at The Christmas Insider, where she shares festive trends, insights, and practical ideas for small product businesses.
She also shares a regular Festive Brief packed with inspiration and actionable tips, plus her upcoming Christmas trends report, well worth keeping an eye out for if you’re planning ahead for your next festive season.
Ready to take this further?
If this episode has got you thinking about how you can use gifting and wrapping more intentionally in your business, come and join the Giftwrapped by Eve free 3-day Unwrap the Potential Challenge w/c 11th May.
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business