Creating Customer Joy Through Gifting with Mel’s Little Luxuries

In this episode of I’m joined by Melanie Brown from Mel’s Little Luxuries, a skincare business owner who I’ve had the pleasure of supporting both through 1-1 mentoring and inside my membership.

We chat about the changes Mel has made in her business around gifting, packaging and customer experience and the real impact those changes have had on both customer service and sales. From re-thinking the unboxing experience to making customers feel genuinely valued, Mel shares what’s worked for her and why these small touches matter.

We also talk about gifting in everyday life, the joy of handmade gifts, and why there’s something so special about giving and receiving something that has been created with care.

If you’ve ever wondered whether thoughtful wrapping and gifting details really make a difference in a product business, this conversation is packed with inspiration and practical ideas.

Where to find Mel:

Website: https://www.melslittleluxuries.co.uk/
https://www.instagram.com/melslittleluxuries/
https://www.facebook.com/MelsLittleLuxuries/
https://www.linkedin.com/in/melanie-brown-563400163/
https://www.youtube.com/@melslittleluxuries
https://x.com/MelSoapQueen 

• Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
• If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
• Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
• Follow Giftwrapped by Eve on Instagram
• Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business