The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
“I See You, I Gift You” with Sandrine Cowling from A Twig's Tale
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“I See You, I Gift You” with Sandrine Cowling from A Twig's Tale
In this episode of the Greener Gifting Gang podcast, I’m joined by Sandrine Cowling from A Twig's Tale, creator of beautiful handmade and personalised clay gifts and ornaments.
Originally from France and now living in the UK, with time also spent living in Germany, Sandrine shares her fascinating experience of gifting across different cultures.
We talk about Sandrine’s intentional approach to creating her gifts, from the carefully chosen materials she works with to the personal touches that make her creations feel extra special.
One phrase from our conversation has stayed with me: “I see you, I gift you.” For Sandrine, gifting is not necessarily about birthdays or specific celebrations. She loves to gift when she sees people as a way of showing appreciation, joy thoughtfulness, simply because she can.
This was one of my favourite conversations on the podcast so far - packed full of inspiration about what gifting can mean beyond the occasions we see on the calendar.
In this episode we cover:
- Sandrine’s experience of gifting culture in France, Germany and the UK
- Why intentional material choices matter in a small business
- The beauty and impact of personalised gifts as a gifter and receiver
- Gifting outside of traditional occasions
Where to find Sandrine's beautiful clay gifts and ornaments at A Twig's Tale
https://www.etsy.com/uk/shop/atwigstale
https://www.instagram.com/atwigstale
https://www.facebook.com/atwigstale
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business