The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
Kids Party Pact: One Year On - with Charlotte Mason-Curl
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Charlotte Mason-Curl is officially the first returning guest of the Greener Gifting Gang Podcast!
Catch up on Charlotte's first episode (Ep 4): A Greener Way to Gift at Kids' Parties with Charlotte Mason-Curl
Charlotte first joined me in June 2025 to talk about The Kids Party Pact, her movement encouraging parents to rethink how we give at children's birthdays. Since then, the pact has picked up serious momentum and I wanted her back on the pod to find out what's happened since.
In this new episode, we catch up on:
- What's changed since June 2025, how the Kids Party Pact campaign has grown and where it's headed next
- Press and coverage, the publications and platforms that have picked up the campaign including Postive News, The Times, BBC and The Week Junior.
- Marketing a movement, what's actually worked (and what hasn't) for spreading the word and getting people to take action.
- Dealing with negativity, Charlotte's honest take on the pushback she's had (spoiler: there's been surprisingly little!)
- The big reveal: Charlotte's brand new picture book, Elf Chloe's Surprise, designed to help start conversations with kids about gifting pre-loved. We talj about what inspired it, who it's for, and where to get your hands on a copy
Whether you're a parent rethinking how to gift, fed up of party bag plastic tat, a business owner in the kids' gifting space, or just someone who loves seeing a good idea take off, this episode is full of encouragement that one person's idea really can have a ripple effect.
You can find out more about the pact and sign it here: https://nocrapparties.org/
Grab a copy of the book on Amazon or https://charlottecurl.com/elf-chloes-surprise/
Follow Charlotte
@charlottes_goodbooks
https://www.linkedin.com/in/charlottecurl/
Sign the Kids Party Pact: https://nocrapparties.org/ and follow the campaign on Instagram @no.crap.parties
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business