The Greener Gifting Gang Podcast
Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts.
Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round.
If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers.
You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet.
Each episode is packed with practical ideas and inspiring conversations, including:
- Gift marketing strategies to help you sell more throughout the year
- Ways to encourage repeat orders through thoughtful gifting experiences
- Eco-friendly packaging and sustainable gift wrapping tips
- Customer experience ideas that make your business memorable
- Interviews with makers, creative entrepreneurs and product business owners
- Behind-the-scenes stories from successful small businesses
- Seasonal gifting ideas you can use in your own business
- Honest conversations about sustainability, creativity and running a product-based business
Whether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away.
About the host: Eve Cale, founder of Giftwrapped by Eve.
"I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round.
With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace.
Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell."
Fancy being a guest?
Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you.
Email: eve@giftwrappedbyeve.com
The Greener Gifting Gang Podcast
The Personal Touch in Business Gifting with Emma Robson, Stort Valley Gifting
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What makes a business gift memorable? For Emma Robson of Stort Valley Gifting, it’s the personal touch.
In this episode of the Greener Gifting Gang podcast, Emma and Eve talk about how businesses can use corporate gifts to strengthen relationships, stand out from competitors and stay front of mind with their clients.
Emma’s approach is about much more than putting products into a hamper. She combines locally sourced products from independent suppliers with a personalised gifting service, creating gifts that feel thoughtful and relevant to the person receiving them.
And although Emma works with local suppliers in Essex and Hertfordshire, her business creates gifts for clients across the UK – showing how a local, personal approach can have national reach.
In this episode, we talk about:
- Why the personal touch can make such a difference to business gifting
- How thoughtful corporate gifts can help you stand out and be remembered
- Why personalised gifts can have more impact than generic corporate merchandise
- How Emma works with local and independent suppliers to create memorable gifts
- The opportunities for business-to-business gifting throughout the year
- Why you don't have to wait until Christmas to send a business gift
- How businesses can use gifting to strengthen client and customer relationships
- What makes a corporate gift feel genuinely personal
- Why supporting small suppliers can add another dimension to your gifting
- How a local business can work with clients across the country
If you sell physical products, you may already think about the people who buy your products for themselves, friends or family. But could your products be bought by a business as a gift? And if they could, how could you add a personal touch that makes the gift more memorable?
Business gifting could be another way to create sales from products you already make or sell – and another opportunity to help your products get remembered
Businesses need gifts for clients, customers, employees, suppliers, referral partners and events. And when the gift is personal and thoughtfully chosen, it can do more than simply deliver a product – it can help strengthen the relationship between the giver and recipient.
That means your products could have opportunities as corporate gifts, client thank-you gifts or business-to-business gifts that you haven't considered yet.
Listen to this episode for inspiration whether you are a maker, seller or service business looking for a way to strength relationship.
Connect with Stort Valley Gifting
stortvalleygifting.co.uk
https://www.facebook.com/stortvalleygifting
https://www.instagram.com/stortvalleygifting
https://www.tiktok.com/@stortvalleygifting
https://www.linkedin.com/company/stortvalleygifting/
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guide
- Grab free wrapping tutorials and resources at giftwrappedbyeve.com/freebies
- Follow Giftwrapped by Eve on Instagram
- Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business