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CPR to CEO
CPR to CEO is the go-to podcast for CPR and Lifeguard instructors ready to build thriving, life-saving education businesses. Hosted by Dave Kotz — founder of the National Safety Training Center and veteran American Red Cross and AHA instructor — this show is designed for current and aspiring entrepreneurs who teach American Red Cross and American Heart Association programs.
Whether you're running your own classes or dreaming of launching your training agency, you'll get real-world advice, smart business strategies, and insider tips to grow your impact and income. From scheduling your first class to scaling a multi-state operation, we cover the tools, stories, and lessons that matter — all from folks who’ve been in your rescue-ready shoes.
Turn your teaching into a business. Turn your mission into a movement. Welcome to CPR to CEO.
CPR to CEO
Latest Episodes
How to Get Corporate Clients
In this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are coun...
Building Your Lifesaving Brand
In this episode of CPR to CEO, Dave Kotz dives into what makes a CPR business memorable—and profitable—in a saturated market. Spoiler: it's not just your logo. Your brand identity is everything from your visual style and service reputa...
How to Become a Lifeguard Instructor
Welcome to the kickoff of the CPR to CEO's Lifeguard Trainer Series! In this episode, Dave Kotz breaks down everything you need to know about becoming a certified lifeguard instructor—whether you're a seasoned guard ready to step up, o...
How to Get Repeat Customers for Your CPR Classes
In this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to time...
