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CPR to CEO
CPR to CEO is the go-to podcast for CPR and Lifeguard instructors ready to build thriving, life-saving education businesses. Hosted by Dave Kotz — founder of the National Safety Training Center and veteran American Red Cross and AHA instructor — this show is designed for current and aspiring entrepreneurs who teach American Red Cross and American Heart Association programs.
Whether you're running your own classes or dreaming of launching your training agency, you'll get real-world advice, smart business strategies, and insider tips to grow your impact and income. From scheduling your first class to scaling a multi-state operation, we cover the tools, stories, and lessons that matter — all from folks who’ve been in your rescue-ready shoes.
Turn your teaching into a business. Turn your mission into a movement. Welcome to CPR to CEO.
Episodes
How to Get Corporate Clients

Building Your Lifesaving Brand

How to Become a Lifeguard Instructor

How to Get Repeat Customers for Your CPR Classes

How to Fill Your Classes

How to Price Your Classes and Why

4 Common Pitfalls New Lifesaving Business Owners Face
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The Must-Have Tools for Running Your CPR Business
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How to Choose the Right Curriculum to Teach: American Red Cross vs. American Heart Association
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What to Expect When Starting Your Own CPR Training Business
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