Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Podcasting since 2025 • 33 episodes
Color Bar
Latest Episodes
Beyond the Campaign: The Evolution of Brand Activation with Denise Costello
What makes a brand activation actually work? In this episode of Color Bar, Denise Costello joins Betsy & Kim to discuss the shift from one-time campaigns to connected brand experiences that drive memory, engagement, and long-...
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51:25
Color Bar: Web-to-Print Is Dead. Long Live Smart Print.
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke welcome Chris Minn, CEO of Digital Ink, joining us live from the UAE, for a global perspective on where the print industry is headed—and why it’s time ...
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Season 2
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Episode 5
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38:53
Color Bar: Finding the Voice of Direct Mail with AI
In this episode of Color Bar, we’re joined by Dave Rosendahl of MindFire to explore the future of direct mail—and how AI is helping it finally find its voice.Betsy Davis, Kim Opdyke and Dave Rosendahl dig into how data,...
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Season 2
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Episode 4
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49:09
Elevate, Educate, Empower: How the WiRL Summit and Community Are Transforming Women’s Leadership in the Restaurant Industry
In this episode of Color Bar, Betsy & Kim sit down with Satyne Doner, Senior Editor of Women in Restaurant Leadership (WiRL), to explore how community, mentorship, and authenticity are reshaping leadership in the restaurant industr...
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Season 2
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Episode 3
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30:54
Live in Color: Creativity, Culture & Conscious Leadership with Francis McMahon
In Part Two of our conversation with Francis McMahon, we explore the future of leadership, culture, and creativity in print. Francis shares why the next generation of talent wants harmony — to be seen as humans, not just employees — and why hea...
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45:01