Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
Latest Episodes
Don’t Ignore the Elephant in the Room: AI is Reshaping Print with Harrison Bailey from Smart Elephant
In this episode of Color Bar, we sit down with Harrison Bailey, founder of Smart Elephant, to discuss how AI, automation, and next-generation talent are reshaping the print and marketing industries.Broadcasting from Vietnam while traveli...
Meet Direct Mail’s “Thoughtful Overachiever” Era with AJ Layo from Sylvamo
In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together.From paper mills to printers, technology partners to USPS...
Evolving Through Personalization: Leadership and the Power of the Pivot
This episode of Color Bar is about more than personalization—it’s about pressure, pivots, and what it really takes to evolve.Our guest, Rich Askam, a pioneer in print personalization joins us. Rich and his team were the force be...
Burnout isn't a Badge of Honor - How the Next Generation of Talent Is Changing our Perspective!
What if we’ve been measuring success all wrong?In this episode of Color Bar, we sit down with Allie Watt to explore how the next generation of talent is redefining what it means to succeed—and what that means for leaders across ...
Beyond the Campaign: The Evolution of Brand Activation with Denise Costello
What makes a brand activation actually work? In this episode of Color Bar, Denise Costello joins Betsy & Kim to discuss the shift from one-time campaigns to connected brand experiences that drive memory, engagement, and long-...