
Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Podcasting since 2025 • 6 episodes
Color Bar
Latest Episodes
Behind the Menu with Dinetec's Kim Opdyke!
We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.In this episode, Kim...
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Season 1
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Episode 6
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28:45

Let's Talk Shop...ping...with Patsy Koepke
Driving In-Store Traffic in a Digital-First WorldWith Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. O...
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Season 1
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Episode 5
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30:37

Going Global! Inside DSCOOP Edge 2025: Why You Need to Be There!
DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!On this ep...
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Season 1
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Episode 5
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56:26

Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session
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Season 1
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Episode 3
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44:12

Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a fu...
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Season 1
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Episode 2
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24:55
