Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Podcasting since 2025 • 25 episodes
Color Bar
Latest Episodes
“Stamped in Gold: The Story Behind Tiny Tags" with Founder and CEO Melissa Clayton
In this episode of Color Bar, Betsy and Kim sit down with the incomparable Melissa Clayton, founder and CEO of Tiny Tags—the beloved personalized jewelry brand worn by moms, icons, and everyday heroes. Melissa opens up about her path from CPA a...
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Season 1
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Episode 25
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32:30
The Power of the "Intermission" with MGM Resorts Chief Sales Officer - Stephanie Glanzer
🎙️ In this episode of Color Bar, Betsy and Kim sit down with the radiant Stephanie Glaser — Chief Sales Officer at MGM Resorts — for a conversation that’s equal parts inspiring and real.With nearly three decades in hospitality, St...
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42:25
The Mailbox You Can’t Turn Off — Postal Promotions - Performance - Power of Phygital!
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke dive into the evolution of direct mail with two industry powerhouses — Chris Lien, EVP of Postal Affairs at BCC Software, and David Ro...
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Season 1
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Episode 23
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38:07
Unleashing Innovation: Transforming Pet Retail Through Emotional Connections with Mel Bishop of Pet Supermarket
In this episode of "Color Bar," Betsy & Kim welcome Mel Bishop, Director of In-Store Marketing for Pet Supermarket. Mel shares insights on the unique, emotional nature of pet retail, emphasizing the importance of customer experience, innova...
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36:55
From Potholes to Pop-Ups: Unleashing Creativity in Brand Storytelling with Kat Tushim of AMP Agency
In this episode of Color Bar, we welcome back Kat Tushim, Executive Creative Director, for a conversation all about “Looking Left”—taking unexpected, fresh approaches to marketing challenges.Kat takes us ins...
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34:12