Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Episodes
11 episodes
Building the Brand: How Union Cycle Turned Identity into Experience
What does it *really* take to build a brand from scratch?In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey o...
•
32:50
It is cheating if AI helped?
Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B a...
•
19:36
Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!
If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are t...
•
Season 1
•
Episode 9
•
21:54
On the Ball! Sales & Leadership Training with Marc Nudelberg
We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (...
•
35:12
Kim is heading to MEG! Marketing Executive Group @ National Restaurant Association Conference
This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.In this episode, Kim shares firsthand insig...
•
20:14
Behind the Menu with Dinetec's Kim Opdyke!
We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.In this episode, Kim...
•
Season 1
•
Episode 6
•
28:45
Let's Talk Shop...ping...with Patsy Koepke
Driving In-Store Traffic in a Digital-First WorldWith Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. O...
•
Season 1
•
Episode 5
•
30:37
Going Global! Inside DSCOOP Edge 2025: Why You Need to Be There!
DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!On this ep...
•
Season 1
•
Episode 5
•
56:26
Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session
•
Season 1
•
Episode 3
•
44:12
Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a fu...
•
Season 1
•
Episode 2
•
24:55