Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Episodes
22 episodes
Unleashing Innovation: Transforming Pet Retail Through Emotional Connections with Mel Bishop of Pet Supermarket
In this episode of "Color Bar," Betsy & Kim welcome Mel Bishop, Director of In-Store Marketing for Pet Supermarket. Mel shares insights on the unique, emotional nature of pet retail, emphasizing the importance of customer experience, innova...
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36:55
From Potholes to Pop-Ups: Unleashing Creativity in Brand Storytelling with Kat Tushim of AMP Agency
In this episode of Color Bar, we welcome back Kat Tushim, Executive Creative Director, for a conversation all about “Looking Left”—taking unexpected, fresh approaches to marketing challenges.Kat takes us ins...
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34:12
“The Future Is Experiential: Wendy Moodie on Creativity, Tech, and Brand Integrity”
In this episode, hosts Betsy Davis and Kim Opdyke sit down with Wendy Moodie, co-founder of one of today’s most innovative event production companies. Wendy pulls back the curtain on her journey designing immersive, can’...
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Season 1
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Episode 20
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30:37
“Great Minds Print Alike” with Helen Smith of Precision Proco
Helen Smith, Head of Marketing at Precision Proco, joins Color Bar to talk about relaunching their podcast Great Minds Print Alike—and why sometimes the bravest move is simply to Stop Overthinking and Take Action! Check out the podcast here:...
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Season 1
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Episode 19
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35:13
Curing the Busy Brain: Dr. Romie on Wellness, Leadership, and Hope at Work
Cure our busy brains and bring hope back into our businesses! In this episode of Color Bar, we sit down with Dr. Romie Mushtaq, neurologist, mindfulness expert, author of The Busy Brain Cure, and Chief Wellness Officer of...
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Season 1
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Episode 18
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38:58
Why Not Me? Why Not Now? – Kecia Hielscher on Bold Moves, Green Lights & Growing Formulary 55
On this episode of Color Bar, we sit down with Kecia Hielscher, CEO of Formulary 55, to talk about the leap from the corporate world to becoming your own boss—and how staying true to your intentions of freedom and flexibi...
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Season 1
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Episode 17
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33:38
Beyond the Mirror: The Story of Caire Beauty with Founders Lorrie King & Celeste Lee
In this inspiring episode of Color Bar, we sit down with Lorrie King and Celeste Lee, the visionary co-founders of Caire Beauty—a science-forward skincare brand created specifically for women a...
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Season 1
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Episode 16
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30:03
Retail Glow-Up: Reinventing the In-Store Experience with Logitech & Response Marketing
In this episode of Color Bar, we're joined by Carolyn Walker, CEO of Response Marketing, and Irma Sandoval, Head of Channel Marketing at Logitech, for a conversation that’s all about the retail glow-up. The duo takes us be...
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Season 1
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Episode 15
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36:11
Color Bar with Carolyn Walker: “Butts in Seats”—Redefining the Dining Experience
In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries an...
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Season 1
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Episode 14
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33:22
Shaping Space: The Art of In-Store Creativity with Sean Sager Set + Stage Creative
In this episode of Color Bar, we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to explore the bold, brilliant world of in-store experiences and 3D executions. From oversized props that stop you in y...
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Season 1
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Episode 13
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29:42
Leading Through the Now: Women Shaping the Future of Retail & Hospitality - with Jennifer DiPasquale
“Leading Through the Now: Women Shaping the Future of Retail & Hospitality” In this episode of Color Bar, we’re joined by Jennifer DiPasquale, Co-Founder and President of Women in Retail and Women Le...
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Season 1
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Episode 12
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28:38
Building the Brand: How Union Cycle Turned Identity into Experience
What does it *really* take to build a brand from scratch?In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey o...
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32:50
It is cheating if AI helped?
Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B a...
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19:36
Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!
If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are t...
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Season 1
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Episode 9
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21:54
On the Ball! Sales & Leadership Training with Marc Nudelberg
We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (...
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35:12
Kim is heading to MEG! Marketing Executive Group @ National Restaurant Association Conference
This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.In this episode, Kim shares firsthand insig...
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20:14
Behind the Menu with Dinetec's Kim Opdyke!
We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.In this episode, Kim...
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Season 1
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Episode 6
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28:45
Let's Talk Shop...ping...with Patsy Koepke
Driving In-Store Traffic in a Digital-First WorldWith Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. O...
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Season 1
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Episode 5
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30:37
Going Global! Inside DSCOOP Edge 2025: Why You Need to Be There!
DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!On this ep...
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Season 1
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Episode 5
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56:26
Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session
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Season 1
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Episode 3
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44:12
Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a fu...
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Season 1
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Episode 2
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24:55