Color Bar
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Color Bar
Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the industry.
We revisit key moments from the live event—how we used AI in our own marketing efforts, tackled the ever-relevant “creep factor,” and what the future looks like when data and creativity meet. Plus, we unpack the broader vision of Glimpse as more than an event: a community for marketers and thought leaders to connect, share, and shape the future of the industry.
If you missed the live event, catch the full replay on our YouTube page: Watch here